In this project, the challenge was to develop three products or services that defy market conventions: to sell something innovative, outlandish or even considered unsaleable, targeting an audience that, in principle, would show no interest in acquiring it.

WEAR BLOOD: Customization of T-shirts with menstrual blood

Within this proposal, the WEAR BLOOD brand has been developed, whose offer consists of packs to customize T-shirts with menstrual blood. This is a radical concept that breaks with traditional commercial standards and seeks to generate an impact both in the market and in the consumer's perception.

Strategy and audience segmentation

At first glance, this type of product would not arouse interest in certain sectors of the public, especially in more conservative profiles or with a traditional view of fashion and aesthetics. However, the viability of the proposal depends largely on the implementation of a solid branding strategy, capable of transforming the perception of an initially rejected product into a symbol of identity, expression and vindication.