Specialisation in Digital Marketing

ESADA, aware of the revolution that digital marketing is bringing about in communications and the importance this has in the professional development of our students, has developed a specialisation in this discipline that all students at our school will be able to access.

Three subjects related to Digital Marketing are offered and the aim is for students to obtain the necessary knowledge to manage their own brand or to obtain an alternative outlet in the labour market, related to these new professions in demand:

• Subject I. Fundamentals of digital marketing,
• Subject II. Advanced digital marketing,
• Subject III. Digital Marketing: Monitoring and Analysis.

Students will be able to take these subjects within the optional programme of our study plans. At the end of the course, they will receive a certificate from the centre accrediting their specialisation in Digital Marketing.

As it is a regulated education, the regulations that develop the Degree in Design in the speciality of Product Design establish a series of Specific Competences that students must acquire, which are:

• Meet with clients to establish design briefs, including concept, performance and production criteria
• Work on ideas as part of a team or developing design concepts using CAD (computer aided design)
• Participate in multidisciplinary team meetings
• Draft initial design ideas
• Identify suitability and availability of materials
• Production, detailed drawings and final specifications using computer software (CAD), including parts lists and costing.
• Making samples or sketched working models or using computerised prototyping equipment
• Proving the design concept by computer or physical modelling.
• Materials, process or market needs research.
• Organising meetings and liaising with engineers and other departments, such as marketing, to discuss and negotiate appropriate production processes, costs and commercial issues
• Travelling to customers' production facilities and assessing production feasibility
• Making presentations as senior design or customer management, either when bidding for a contract or submitting design proposals.

Innovation is considered an absolute necessity in all areas throughout the EU and in our country in particular. Product Design is one of the instruments for managing innovation in the company and it has usually been tackled without the necessary rigour. This has led to a lack of interest in the subject on the part of the business sector. These concepts (assimilated in other parts of Europe) are already changing in our country, and it is increasingly understood that Product Design improves the competitiveness of the company, contributing to the following:

In short, a designer focused on devising objects that improve our environment, combining functionality, aesthetics and ergonomics. In practice, what career opportunities can I find by studying Design in the speciality of Product Design?

He is a professional capable of designing, analysing, researching and determining the physical and formal properties and qualities that must characterise his productions, defining their form, configuration, quality, functioning, value and aesthetic, social and environmental significance.

• Designer in multidisciplinary studios, for a company or as freelance staff.
• Designer of objects for the home: furniture, lamps, textiles, cutlery, etc...
• Product designer: household appliances, urban furniture, jewellery, toys, packaging, etc...
• Business management and industrial, artisan or self-production production.
• Designer of strategies, systems or services