Compact products, extraordinary prices

This project focuses on the development and creation of a private label brand and its packaging design for a supermarket. Aimed at a new public, specifically young people, we sought to innovate and capture their interest. This is how the Kompact brand was created, a brand with a lot of personality and ideal for those who live alone.

The name proposed for the white label is called "Kompact", the name comes from the idea of creating a brand based on compact products for people who live alone, such as students. The brand presents a variety of products, but is distinguished by offering them in a smaller size, adapting to the space and life of these people.

This proposal bets on an attractive and vibrant design, making use of color and geometric figures. All products are in small packages that adapt to any space creating a better experience. The design is identifiable in each and every one of the products, following an aesthetic coherence and with a central illustration divided by squares that change color. This design is intended to convey all the values of the brand, which are dynamism, youth and economic prices without losing quality.

"Kompact" aims to stand out in the daily life of the young generation, offering a visually dynamic experience and quality products.