A STELLAR COLLABORATION

We worked on the creation of a private label from an existing supermarket. After an analysis of the supermarket, we designed the Crudo private label. We devised a collaboration with Spanish designer brand Balenciaga. They join forces to create a brand with the aim of taking supplies to outer space in upcoming expeditions.

The name given to the collaboration is "CB01". This is intended to meet the nutritional and hygienic needs of astronauts, as well as being functional and easy to use through design. We want them to feel as comfortable as at home even though they are thousands of kilometers away from home.

We propose an effective and aesthetic design by creating ergonomic and visually attractive packaging to enhance the experience in space. The organization of the design clearly reflects all the information that the crew members need to know. With our choices of color and typography we seek elegance, sobriety and clarity, thus conveying the concept of quality to the customer.

Explore the universe with CB01 and make every moment an intergalactic experience!