Candy Bones is a sub-brand created for the Belros franchise. For this project a new unique brand identity was created for the sale of clothing and accessories for pets, as well as the distribution of canine treats as a complement to the demands.

For this purpose, a corporate design was made that includes all the visual assets and the tone of the sub-brand, as well as the naming, the slogan "Pasea tu lado más dulce", the logotype, the brand colors, the visual elements, the advertising spot, merchandising, stickers, etc., that help in the differentiation.

Candy Bones stands out from the rest because of two very important factors: fun and adorability .

The fun is transmitted through the bright colors, the light and fluffy shapes, represented in a lively and familiar environment.

Adorability is found in the aesthetics of "Candy Bones", from its logo and branding to the creative scenario recreated around it. This brand is ideal for people of a wide age range, fun and tender.