This project asks to create a wine label following the rules of the Labels News Award contest. The proposal chosen to dress the bottle has as its theme the world of Alice in Wonderland , Wonder.

It was considered to make a representation of Alice's dress being the edge of the skirt completely level horizontally with the label, but as the shape of the label was explored, the detail of lifting the blue skirt on the front, to show the name of the wine and both skirts on the back, to give more space to the back label information, was added.

The objective of this project was to generate a different label that was out of the ordinary in the market. Throughout the process of this phase, we remained faithful to the initial concept, but without getting in the way of the necessary changes to improve the design. So the final result is a completely improved and faithful version of the original idea.