There is a wide variety of terminology to refer to the graphic image of the brand, understanding that there is a diversity of currents, studies and experts on the subject who are continually coining neologisms to try to name it.

We can find, among others, the following terms: brand, graphic brand, corporate identity, graphic image of the brand, visual identity, logotype, isotype, isologotype, imagologotype, etc.

Its use is not clear among the design community itself; for example, the union of a representative symbol and a name (part that can be read) is generally referred to as logotype or logo, while the term logotype for others is only the part that can be read and does not include the symbol.

However, students, teachers and design professionals must be more demanding and more precise. Using the right terminology is very important in the field of design. Words are the tools we use to communicate, to interact with other professionals and with our clients and students.