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Image for 'ESADA Design Event' with the theme 'Classic Japan'.

Patrick Uribe Ruberti

Manuel Raja Mora

Javier Arregui Morales

Daniela Andreina Quiñones Marí

Dylan Fernández Sevilla

1ºBA Graphic Design
Imagen para 'ESADA Design Event' con la temática 'Japón Clásico'

In this work, a proposal for the design of a poster and its applications, that is to say, the invitations to the event held by ESADA, Escuela Superior de Arte y Diseño de Andalucía, on the occasion of unifying and publicizing the different specialties of which the school is composed, Fashion, Interiors, Graphic, Product and CRBC (Conservation and Restoration of Cultural Heritage).

To do so, they used the theme "Classic Japan" as the main source of inspiration, in order to introduce it as a cultural exchange in a design event.

The final image was intended to graphically express historical and symbolic aspects, with the aim of promoting values related to art, claiming concepts rooted in very different cultures such as Western and Eastern, tempering the various artistic concerns intrinsic to each individual and / or collective.

Various proposals represented through sketches that underwent a series of evolutions until reaching the final idea chosen, but as main ideas sought to represent the figure of the samurai and geisha, with an intermediate aspect between the traditional and the current, seeking to represent social values.

Finallywe opted for the most aesthetic resources, with a more minimalist use both in design and in general values, such as the sober and simple illustration that serves as a graphic image for the event.

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Imagen para 'ESADA Design Event' con la temática 'Japón Clásico'