This project focuses on applying the Project Based Learning (PBL) methodology in the Product Design Degree, turning a classroom into an automotive design studio by leveraging digital fabrication technologies. The teaching innovation focuses on the matrix organization of the project, which seeks team efficiency through the combined assignment of tasks, integrating digital fabrication processes such as 3d scanning and 3d printing. The goal is to drive technological innovation, provide high quality education and foster technological thinking in product design students.

The specific project involves creating a speculative design of a motorcycle for the year 2030, where sustainable mobility and the Internet of Things are central. The students work in teams, dividing into the production team, in charge of design and concept development through to prototyping, and the communication team, responsible for the brand strategy, user experience (UX) and communication plan. The creation of a video of the project has been valuable for the students, allowing them to internalize the process by documenting and explaining what they learned.