The project entitled "Digital Marketing and Web Design. Peer to Peer Correction. Personal branding and Digital Footprint" involving students of the Degrees of Graphic Design, Fashion Design, Interior Design and Product Design taking the electives "Digital Marketing II" and "Marketing and Web Development II" during the second semester of the school year 2022/2023.

This is the third edition of this PiD and had a double objective; on the one hand that the participating students will begin to work and develop their digital footprint for their professional future, and on the other hand that they will face an oral presentation using the elevator pitch technique to a person outside their environment.

A collaborative work methodology has been followed between the two subjects involved, sharing part of the syllabus and exchanging classes of the teachers. The way of correcting the project has been through an established rubric, where the students evaluated their classmates, which is known as "peer correction".

The development of the teaching innovation project has resulted in all the participating students having started to create their personal branding and having faced a real experience of personal brand communication.