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Holbox: A fusion of Plankton and Fast Food
Agrifood Product

Olga Cáceres Jijishvili

3ºBA Product Design
Holbox

In this project the client, a group of investors, wants to create a new restaurant where the type of food, the way of serving, the premises and its location, the target... The whole user experience in general has to be defined from scratch. In addition to satisfying the customer, you have to think about the benefits that will be obtained in the long term, in addition to its influence on the sector.

Plankton as fast food

In our case the place is fast food and plankton. The business is a familiar place of different and comfortable food, with a great supply of nutrients. On the premises you will find well-known references on the theme "plankton" both realistic and cartoon.
It is a semi-automated service, ordered from the table and brought to the table by the service. There are workers at the service of the customers and the space will be divided by tables. Customers get the experience of a pleasant, fast and "fun" way of ordering and paying for food.
The way the food is served is innovative and as fast as possible. The place where the food is located refers to elements related to plankton. It should break the usual image of food on a plate.

Image gallery

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Holbox