This research examines the intersection between fashion and gender identity, highlighting how “genderless” fashion has evolved in response to emerging social realities that demand greater inclusion and diversity. Contemporary fashion aims to transcend traditional binary gender divisions, thereby facilitating the articulation of individual stylistic expressions beyond predefined male or female categories. The “genderless” movement challenges traditional norms and historical gender expectations by promoting designs that embrace a more fluid and less restrictive approach to clothing, moving away from strict adherence to binary conventions.

The study employs a multidisciplinary approach, encompassing a comprehensive review of literature and articles by various authors concerning gender theories. Academic works, advertising campaigns, and collections from influential designers were critically examined, alongside perceptions and attitudes of different generational cohorts towards gender-free fashion. Moreover, advertising campaigns and fashion trends were analysed and compared to identify recurring patterns and shifts in the acceptance of genderless fashion.

The findings reveal that genderless fashion reflects a societal shift towards the recognition and acceptance of multiple gender identities, driven predominantly by the demand for inclusion and diversity among newer generations. This movement challenges traditional norms within the textile industry through an inclusive approach that enables individuals to express their identity without reliance on gender stereotypes. However, genderless fashion continues to face significant challenges in achieving widespread implementation and acceptance within broader societal frameworks.